Marketing and advertising is an art and science. Most of the business misses out the fundamentals of marketing. Understanding the right advertising and marketing is quite critical for the growth of the business. You could check out couponobox to get some ideas about the ways in which different business market their products. Below mentioned are few guidelines one need to follow to master marketing and advertising skills.
Use only one message- An ad which conveys only a single message usually gets the highest response rate. It is best if you could communicate the core message in just three seconds.
Test out everything- You need to test the marketing strategies you have planned one at a time. Testing could be done by approaching the customer and asking how they heard about the business. This will show whether the strategies are working.
Business should be contacted easily- Every brochure or email you send out should contain the full information about the business like email address, fax numbers, phone, website information and the address of the company.
Add onto the credibility- Nowadays it is the nature of humans to distrust the advertising. The claims you make should be credible and real. Any of claim that you make in the advertising that is seen as fake by the customer is just a waste of huge amount of money put in those ads.
Create curiosity- You need to come up with those advertisements that create curiosity and generate interest in the product or service.
Target the advertisements to the right audience- A successful marketing strategy or advertisement will approach the right target. For instance, if you are into the business of selling running shoes, you could put up an ad in a medical journal about the benefits of running in keeping a healthy heart and fit body. And in women’s magazine, you could mention the importance of running to lose weight.